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About

Qiara is a brand committed to delivering high quality probiotics supported by evidence based research.

Qiara Pregnancy & Breastfeeding is a multi-award winning product, as voted by mums @ Tell Me Baby, Australia's biggest baby products review site - winning "Best Vitamin and Supplement" for 2 consecutive years.


Qiara supports over 40,000 mums each year with the product being lauded for its role for mums and their families supporting gastrointestinal system health.

Australian Owned/Made
Frequently Asked Questions
    The Beginning

        Our business and incredible journey began in 2011 when our CEO Helen Lyon identified and evaluated research on the world's first probiotic isolated from breastmilk. After travelling to Europe where the research and science was emerging, the decision was made to bring the ground breaking probiotic to Australia and in 2012, Qiara, the brand and product was born.

    Who We Are

        We are a small company, mostly represented by females who are passionate about making a tangible difference to the health of mums and families.


        Our sales team includes experienced Health Professionals who interact daily with mums, other Health Professionals and hundreds of stockists across New Zealand.

    Our Philosophy

        What characterises our business today and offers such promise for tomorrow is a product that works and a community of support that encompasses health professionals and mums.


        We are committed to delivering high quality products backed by evidence based research. Providing trustworthy, non-biased education for Health Professionals in the pregnancy, birthing and gut health space is what we pride ourselves on and will continue to invest in ensuring optimal health outcomes for their patients across the nation.

    Social Impact

        Education and clinical research are key values to the company, so in 2021 we welcomed the opportunity to partner with the Birth Experience Study (BESt) supporting wider insight into birth experience in the Australian maternity care system.


        Take part now by completing this survey The Birth Experience Study.


        Our commitment now and into the future is to ensure our brand is purposeful and innovative to create better health outcomes for mothers and their families and in 2022 we look forward to partnering with the Mothers and Babies Microbiome Study. Recruiting now (click here).

Meet our CEO

Helen Lyon

From the first moment, CEO Helen Lyon identified new research on a probiotic isolated from breastmilk, she realised this could be a game changer to help thousands of pregnant and breastfeeding mums and their babies. Since launching Qiara as a world-first product in 2011, Helen and her team have been at the forefront of developing new products not just for pregnant and breastfeeding mothers, but also for toddlers, infants and even adults.

Meet our CFO

Linas Jarasius

After returning to Australia in 2019, with 20 years in corporate finance, Linas was the yang to Helen’s yin. Linas has been a welcome addition amongst the Qiara management team and his expertise in business and finance has seen Qiara not only survive the COVID storm but excel in its growth and vision to be a leading health brand across Australia and now proudly in New Zealand.

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